Statistics: Leo A. Meyerovich and Ariel S. Rabkin.
Empirical Analysis of Programming Language Adoption. OOPSLA 2013.
pdf (May 2013 pre-print)
Statistics: Leo A. Meyerovich and Ariel S. Rabkin.
How Not to Survey Developers and Repositories: Experiences Analyzing Language Adoption.
PLATEAU 2012.
pdf.
Social theories: Leo A. Meyerovich and Ariel S. Rabkin.
Socio-PLT: Sociological Principles for Programming Language Adoption.
Onward! 2012. pdf.
Misc.
Video Google tech talk about social principles (Onwards! 2012) and quantitative analysis (2012).